The newly formed public company, a spin-off from a large pharmaceutical company had a severe competitive disadvantage due to its long time-to-market for launching new drugs in a highly competitive industry. We were asked to deliver better and faster results than the traditional approaches the company had tried with minimal success.
Industry – Pharmaceutical
Area – Global Product Development
valueideas challenged the executive team to go beyond the current “lean” and other incremental improvement efforts and redesign a leading-edge New Product Development process and execute with speed. We designed a phased approach to challenge, create and execute a leading-edge model that would deliver superior performance.
Phase I - Business Process AssessmentSM valueideas documented all major and sub processes across multiple functions and facilities, developed the Customer Value Index and unearthed tremendous potential for performance improvement. Researched and developed insights into the best practices in the industry and beyond.
Phase II – Using valuelab® we designed a leading-edge global NPD process involving
80 cross-functional executives, managers, a cross-section of diverse individuals and subject matter experts. An execution plan with resources and time lines.
Phase III – executionlabSM was the vehicle to help execute the new design with speed and flexibility involving over a dozen concurrent multi-functional teams spanning over multiple facilities and geographies.
Phase IV – Change Management A Change Management infrastructure was developed to facilitate for the large scale, multi-dimensional simultaneous changes. The infrastructure was designed to be sustainable and reusable.
In two years the company became the industry leader with significant performance improvement:
Time to market was reduced by 46%
The R&D productivity improved by 40%
The cost per R&D project reduced by 33%
Achieved organizational transformation to a collaborative, cross-functional culture
Developed execution and change management infrastructure for sustainable results
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