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What is ARMS - Account Relationships Management SystemSM?
ARMS is a structured methodology and a powerful tool for executives and professionals to build deeper and wider customer relationships and helps execute a firm’s growth strategy faster and better.
Some of its features include:
A simple and intuitive system that structures the “fuzzy front-end” to build andgrow deeper and lasting relationships within the targeted accounts
A system that aligns multiple customer touch points with internal functions such as marketing, selling, operations, delivery and post delivery as a seamless process of relationship building
An integrative approach that creates tools for senior managers, account executives and account teams for successful execution of account and corporate strategies
A performance management system that is timely and visible, promoting self-management by professionals and thus reducing the need for senior management oversight
A system that helps increase revenues and account share by building sustainable competitive differentiation and delivers disproportionate return on investment
Why ARMS - Account Relationships Management SystemSM?
Surveys across industries show that:
A small fraction (< 20%) of companies have a “formalized” sales process*
Those who deploy a formalized sales process, have 25-30% higher growth rate than the ones who do not
Customer satisfaction rates are significantly higher for this group (10-50%).
*ARMSSM is much more than just a sales process
ARMS - Account Relationships Management SystemSM Benefits
Drive sustainable growth through deeper relationships with the clients you want
Create significant value for clients – through deeper understanding of their issues
Build market differentiation – understanding of competitors and internal barriers
Create platforms for innovation – products, services, business models for competitive advantage
Build consistency, discipline and measurability
Focus resources for efficiency and effectiveness:
Assess the impact against the results faster
Make adjustments and improve performance
Reduce the learning curve for new hires, get them to market faster
Minimize management oversight through visible, self-manageable system
Multiple times return on investment.