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Developed the go-to-market strategy, operating model and sales strategy for a revolutionary, potentially disruptive innovation for the leader in Telecommunication Networks industry.
Our client, the leader in telecommunication networks, had developed an innovative technology that would replace several existing technologies. It was clear that it could not be marketed under the current business model. The management was struggling to define the new model as it may disrupt existing channels, suppliers and customers. We were tasked to define a business model that would help launch and grow the new technology without significantly disrupting the existing relationships, markets and customers.
Industry – Telecommunication, Networks
Area – Disruptive Innovation, New Business Model Creation
Service – Sustainable Growth Solutions
Solutions – custom
valueideas analyzed the potential customers and markets and assessed the revenue streams and the overall revenue. We engaged the value-chain partners and invited their input in the design that would optimize value creation for everyone in the chain. We developed an interactive model to test variables and their impact and optimized it. We tested and refined the go-to-market strategy. We developed and tested models for customer value and finalized the sales strategies by channel.